Many people try to earn money online using a Google Adsense site.
Setting up an Adsense site is a rather easy way to create an income stream.
Yet many of these people don’t realize how to really create a successful one.
That’s where Internet marketer Neil Jones comes in. He wrote today’s guest post about the topic.
I’ll let Neil tell his story.
Enjoy!
Google Adsense site
There are a number of things that are key when building a successful Google Adsense site and most of these go against the grain of everything we have learned about affiliate marketing.
It’s a numbers game:
When promoting a product as an affiliate marketer, you want a keyword that is easy to rank for and your goal should be to hit the number 1 spot.
When building a Google Adsense site, you want keywords that have a lot of searches every month but your goal isn’t necessarily to get the number 1 spot.
It should be rank above the fold for that keyword and many others.
When playing the numbers game you need a lot of traffic to make an Adsense site work and to find keywords and niches that have this traffic you are going to have to look at some of the more competitive markets out there.
Keyword selection:
Affiliate marketers look for buying keywords, Adsense marketers look for information based keywords, which are usually easier to rank for.
Keyword selection is an important first step with either of these sites but they should be performed in different ways.
When selling a product you want to target people that are close to buying and then your goal should be to give them the final push over the line. This is often reflected in your selection of keywords which are often very specific, have a moderate monthly search volume and relatively easy to rank well for.
Adsense sites differ in that you need to target either a niche as a whole or a large sub set of that niche. By doing this you are ensuring that there are a significant amount of searchers every month and it will make it easier to write content on a wider variety of subjects and still remain relevant to that niche.
It is also important to have a good idea of the average CPC you will receive, you should be aiming for a minimum click value of .50 cent and obviously more is better.
Remember that this is split between you and Google, who stated that the revenue is split 60:40, we get the 60%.
The website:
Affiliate sites are there for one reason, to sell a product and everything is targeted towards that goal, especially the sales copy.
Adsense sites are there to provide information to the searcher, in many cases getting clicks on your ads will come second to providing your readers with informative and useful articles.
For one reason or another most affiliate sites tend to be small, either they run out of stuff to write about or they have built enough landing pages to cover what they need.
For an Adsense site again its back to a numbers game, you goal is to build you site into an authority in your market place and the best way to do this is with a lot of content that is relative to your niche and keyword selection.
Playing the numbers game will also help your cash flow, having 100 pages that make you 50 cent a day is always going to be better than a site with 50 pages all making you 50 cents a day.
Link building:
No matter which type of site you choose, building links is inevitable, they are simply a fact of life for any online marketer.
Where the 2 types of site tend to differ is that the affiliate will usually have a lot more manufactured or artificial links.
Whereas authority Adsense sites can have a much more natural feel because other sites will often freely link to an authority site that can provide its readers with more relevant information, this is not usually the case with an affiliate site.
Manual link building is still an important aspect of both sites but it Is much easier for an Adsense site to pick up links naturally. Adsense sites also fare much better when using their content as link bait.
To make a Google Adsense site work takes a lot of time, effort and content.
But it also has one big advantage: It can stand the test of time!
If it takes you 6 months of hard work to build a big site that eventually turns out to be an authority in its niche, that site will continue to continue to generate a steady stream of revenue for the next year ,2, 3, 4 or ever 5 years without the need for you to constantly add content and build links.
