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May Day and an Elevator Pitch: Successful Blogging in 2013

It’s May 1st- May Day, as many know it and for me, it’s the beginning of a very special month. It’s also my anniversary. May brings us Mother’s Day and May is also the month of my birthday. So while there are lots of great things happening, there is no time for rest as it’s also a time for new beginnings. I have many new goals both personal and professional. I’m excited to venture into a new month, a new season and a new business outlook. With this comes a blogging challenge led by a great friend of mine.

My friend Oscar, from Notagrouch.com has a blogging group in Facebook that challenges us all to write a blog post a day. I’ve been a part of the group for a few months and I’ve been able to complete the challenge on at least one of my blogs each time. However, it’s too hard to keep up with all of my sites and my client work so my new goal for May is to write a post a day here on Social Media Satisfied. This is where most of my energies are directed and I really want this blog to grow and be a source of

So today I am creating an elevator pitch for my blog. This is based on Darren Rowse’s 31 Days to a better blog, which you can get right here and in response to Oscar’s blogging prompt. While I’m familiar with Darren Rowse’s work, I have not previously done an elevator pitch for this site so I’m super excited to make it a priority and do it now. Like Oscar and Darren both say on their blogs, it’s likely to change over time but the important thing is just to get something down in writing to start. So that’s what I’m setting out to do today. I think if you stick around with me, you’ll see this elevator pitch grow and change as my blog grows.

What is an Elevator Pitch?
“An elevator pitch is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100-150 words).” – Wikipedia

In business terms, the elevator pitch is typically something that start-up entrepreneurs will do to help attract investors. It’s a way of showing what your business or brand is all about. So it only makes sense that the same can be done for your blog. What can readers expect to learn from your blog? How will the benefit? What is the purpose of your blog? These are the questions you want to answer for your elevator pitch.

As Problogger explains:

Knowing what your blog is about helps you in developing every aspect of it including:

Writing Content
Promotion and Finding Readers
Search Engine Optimisation
Networking with other Bloggers
Branding
Design…. the list can go on.
Seeing the importance of it and the value that it contains, I’m ready to act and create my own elevator pitch.

My short version: Social Media Satisfied is a blog ran by Lisa Mason dedicated to helping individuals and brands understand social media better.

My long version: Only 5% of companies are satisfied with their social media campaigns (based on a 2012 survey of more than 2,700 social media professionals conducted by Ragan/NASDAQ OMX Corporate Solutions.) As a social media marketing manager, consultant and content developer, I help brands maximize their earning potential and connect with their target market online. My goal is to help you stop wasting your time on social media and finally feel social media satisfied. This blog is designed to help you explore social media in a new light, feeling empowered by your new-found knowledge and satisfied with your results.

So there we have it for now. Stay tuned as I give you 31 days of social media and tech blogging here at Social Media Satisfied.

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