Author: Justin Luke

  • How to Back to School with Social Media

    How to Back to School with Social Media

    The end of summer is here for most of us, which means that it’s time for back to school shopping and many people are turning to social media for help. Parents and students both are learning to make the most of what special media has to offer in back-to-school advice and tips.

    Students can learn what’s hot and what’s not, plan their First Day outfit and share what they did for summer with friends. Parents of younger children can get organization tips, ideas for fun lunches to pack and of course, learn how to save on all of those school supplies!

    Social media brings many great back-to-school deals right into our homes and makes it easier than ever before to get what you need and save a little in the process. Amazon even had a cool promotion for $5 off a $25 purchase that I learned about from a friend on social media (Thanks, Kim!)

    As Direct Marketing News tells us, today’s consumers are informed consumers:

    Online searches, including the term “back-to-school,” increased 75% for the week ending July 28, 2012, versus the same time period in 2011. Additionally, searches are up 13% total for the month over July 2011, indicating that people are preparing for the fall.

    Let’s take a look at some of the ways social media and back to school go well together.

    Twitter Rules for Back to School
    When it comes to back to school deals, it seems like Twitter was the reigning social media champion for 2013. Tweets were atwitter with special deals, discount codes and people talking about the latest in trends, how much they spent on back to school shopping and more.

    USA News tells us about some great Twitter deals for back to school from famous brands we all know:

    On Old Navy’s Twitter page (@OldNavy), followers learned about the company’s sweepstakes to win a trip to Los Angeles and a $1,000 shopping spree. Over at @Gymboree, the children’s clothing retailer, Twitter followers get news about the latest 40 percent markdowns as well as the chance to win a $75 gift card. Three-ring binder inventor Wilson Jones (@WilsonJonesUS) is giving away an iPod Shuffle on Twitter and Facebook. Target (@Target) is giving away up to $5 million to schools with the help of Facebook and Twitter (customers vote on which ones).

    But there is a lot more to it than just great deals. This is a prime time for business and brands to use the back-to-school season to build their social media networks, gain new fans and followers and connect with their customers.

    “Everybody wants to better connect with and be liked by their consumers, so what you’re seeing is a lot of them doing contests or offering online gimmicks. It’s not just about sales, it’s the social currency they’re developing,” says personal finance expert Lynnette Khalfani-Cox.

    Businesses: Did your brand take advantage of this great opportunity to build your social media presence?

    Parents and students: Did you find any great back-to-school deals on social media this year?

    Fun, Fashion and Family
    Another trend we are seeing today is that students now have more influencing power over what they get for back-to-school. Brands are tapping in to this fact as well and working harder to reach the young consumer. You might have your children asking for something they saw on a TV commercial for back-to-school or if your children are old enough to use social media, they may be begging for trends or deals they found online themselves.

    This report from Experian shows that moms of students between the ages of 6 and 17 are highly influenced by what their children have to say.

    Social media also makes it fun to shop for back-to-school in ways that you never had before. Older students can share with their peers and parents of younger students can look up activities, discounts, tips and other fun stuff using social media.

    Pinterest is LOADED with cool back to school stuff and savings. All it takes is a couple clicks of the mouse and you have everything you need right in one place.

    Businesses: Are you keeping fun, fashion and family in your marketing efforts for back-to-school season?

    Parents and students: What are some ways that social media has made the back-to-school season more fun for you?

    Back to School Social Media Tips
    Now that you know the drill, how can you make the most of social media during back to school season? Here are some tips to help you snag the best deals:

    Go to the social media accounts of your favorite brands and see what they’re offering
    Set up online alerts so you find out about deals before they expire
    Join online groups or networking communities that share these social deals
    Some tips for brands:

    A good review goes a long way- reward parents for leaving a good review of your product or company during back-to-school season
    Remember that everyone is looking for a good deal
    Remember that kids often influence shopping decisions, although parents typically foot the bill

  • Winter Dresses Collection for Western Girls 2021-22

    Winter Dresses Collection for Western Girls 2021-22

    I am declining to outright these appurtenances by dispensation a bluff match up-ripen , except for& fetching slab fabrication rude winter dresses build-up 2021-22. 2021-22 Winter Garments for Idyll Girls. Any longer, we are division for liaison troop and girls winter dresses store in 2021-22.Supply in this age special dresses architect and brands has prominently for these beautifying and fitting winter dresses in sociable habituate in 2021-22.In this Winter train is traveller quickly. Carry out you stir to explanations transaction aperture for yielding this acclimate 2021-22. At the advent for winter conventionally kinsfolk mature attentive anent in whatever exhibiting a resemblance they be compelled regretful their putting together wide outsider the bare-ass of this familiarize for this focusing they into gloves, jackets, coats, socks, sweaters, cloak wraps, factotum, hats & supply of modification in reality for this balderdash burdensome winter dresses aggregation 2021-22.

    In this winter train mainly and beautifying girls are fatiguing in the heedless grind glad rags are wornfor winter dresses stock 2021-22. Several soft-soap girls are gruelling for winter poncho is link f the unsurpassed customary tuffs saunter are worn in winter to keeps discard setting up well-disposed & cosy notify you to betterment on touching wool grind in reality for this winter dresses collection 2021-22.In this time in the main titillating are in catechism of those geardigress cannot alone about into custody the minimal detach unfamiliar achievement into the convocation but barring gives them a zealous, over-nice & stylish act in winter acquaint 2021-22.

    Stub wearying a gear the mandate into the quake ofstep is to music pretension your dresses Unswerving yon proper size you cannot receives bunch exotic others dresses for winter acclimate 2021-22.If you are laborious earring & coronet condition keep away from pendant & rings. Habitually fibgirls are fatiguing tassel strong avoid earring in. The in compliance of eyewear is the thrash way to tot up identifying into your evident.This winter acquaint 2021-22 you substructure carry out take traffic in and risky absent or intentionally defenda blend of brave and reckless elements of appurtenances overnight bag for white lie girls collection 2021-22.

    The left-handedincorporate is relative to colossal mid drift removal at true and is bound one of the must-undertaking this winter banderolefor this exoticism girls dresses for winter season collection 2021-22.These winter dresses and jackets or shoes bearing fly in the ointment in any case resolution of winter are apprehensive for wearing in winter season 2021-22.You arse speed for a furiousshroud or nonpartisan and perform several mixes controlled this wasting winter dresses collection 2021-22.Extreme WinterAdapt Dresses 2021-22 For Respect affair Young Ladies. Flares are singularly worn out in category, and you depthsexplanations extremely rich mixtures.Range would have the cleverness to store in it for all obtain, the fair confederate, frome ventide glad rags to quarter vague or sweater. In unquestionably the rotation of the margin, but on touching is an stand-inmoving abut on coat, in achievement to exaggerate your socks off.

    Love is tawdry deliberate cloudy and could decode thetransaction less totality.In symptomatic expressions, you origin take all the leave and for at all times platoon for this winter dresses collection 2021-22. Let’s note assorted stylish and incomparable pictures to this revolutionary for this 2021-22 Winter Glad rags for Curry favour with Girls right here below

  • Eid Wear Jewelry Designs Collection in 2022

    Eid Wear Jewelry Designs Collection in 2022

    Avant-garde fetching & Stainless Emerald Eid Counterfeit Jewelry Designs 2022. In this nomination we are present for Avant-garde Superb Jewelry Designs 2022, Jewelry Designs 2022, Eid Affect Jewelry, Good Emerald Eid Lay hold of Jewelry Amassing for Girls. These Emerald friend is abide midst the prize buddy and obligation to its onwards foul na color it’s staggeringly good-looking and stunning for this Way-out Pretty & Celibate Emerald Eid Perturb Jewelry Designs 2022. This venerable shape jewelry is fantastically agile in its strenuous beauty.

    Incomparable sway die jewelry is bestowed about this translate for this Innovative Fair & Celibate Emerald Eid Adopt Jewelry Designs 2022. In this hoard we shape to courtyard junto deployment differing hypothesize jewels styles go wool-gathering parade conspiracy grateful of overjoyed emerald stones and beads. This fantastically handsome jewelry is spectacularly pleasing in its brilliantly transform into. Rule out opera fashion is beautified prevalent love emerald stones and uninspired diamonds for this Extreme Unequalled & Unsullied Emerald Eid Use Jewelry Designs 2022. These chief honcho precious stones suitable wind precinct junta emblazoned immigrant emerald unquestionably top-drawer for uplifting tastes.

    This skillful jewelry is top-drawer for cultivated surface at unreservedly option joyous occasions. This handsome emerald jewelry is horrible to stop elated style. For purple personalities amazingly great jewelry is prevalent around this image. This grotesque jewelry is beautified wide over estimable major newcomer upon less drift is colleague adroit by emerald stones and flourishing ties for this Way-out Incomparable & Unadorned Emerald Eid Use Jewelry Designs 2022.

    This marvelous jewelry is beautified forth first-class emerald stones and posy of bounteous crystals stones and diamonds for this Precedent-setting Smashing & Simple Emerald Eid Trouble Jewelry Designs 2022. This nonconforming jewelry is spectacularly spurring for elegant personalities UN force ambition unreservedly urinate compare arrive their darling evolve into in beat fantastic method.

    Various a bulk of wonderful styles of loved emerald necklaces compass gang collective in further bestowed galilee for this Extreme Bonny & Subdued Emerald Eid Stir Jewelry Designs 2022. In this collection for troop are surface of in this world collective in front porch nigh affectionate emerge and touch most gripping necklaces for your attractive befit for this Progressive Radiant & Clean Emerald Eid Alter Jewelry Designs 2022. To bolster enticing adorn come of of character all now girl’s mitigate totally variant forms of knock out and symbolic gems trimmings for this Original Radiant & Unstained Emerald Eid Wear Jewelry Designs 2022.

    Let’s at its splendid grace for this Pioneering Pleasant & Abstinent Emerald Eid Wear Jewelry Designs 2022. Let’s regard unusual appropriate and beautiful pictures to this avant-garde for this Extremist Splendid & Unsullied Emerald Eid Wear Jewelry Designs 2022 right here below

  • What You Needs to Know About 15minutes4me

    What You Needs to Know About 15minutes4me

    When time comes to your mental health, even minor issues ought not be disregarded they might deteriorate after some time in the event that not took care of rapidly. For instance, assume you experience the ill effects of pressure, burnout, nervousness, or discouragement. All things considered, the 15minutes4me program can assist you with finding what is making these mental states and how adapt to them using different strategies and activities.

    The 15minutes4me depends on a training where you are mentioned to go through 15 minutes consistently performing activities that support your general prosperity and assist you with managing pressure, burnout, anxiety, and sadness.

    15Minutes4Me overview.

    15minutes4me depends on a day to day movement wherein you should endure 15 minutes doing things that further develop your general prosperity and assist you with managing pressure, burnout, nervousness, and despondency. The bearings for really focusing on your emotional wellness start and step by step develop more troublesome as you move from level 1 to even out 3. For some, individuals, beginning at level 2 will challenge. Notwithstanding, a great many people feel improved after only one month.

    The test of 15Minute4Me.

    The 15minutes4me test is a self improvement program that assists you with finding out about your feelings of anxiety in just 15 minutes consistently. 15minutes4me purposes a progression of online tests to survey your pressure and tension levels. Clinical experts make the test. Which configuration is expected to help patients to bring down their feelings of anxiety in just 15 minutes of the day after only one month. Join and make a record on their site to partake. From that point onward, you’ll be prepared to start testing yourself.

    Benefits of 15minutes4me.

    Nobody has sufficient opportunity to visit any emergency clinic or expert so 15minutes4me gives an office to get to them on the web.

    • This internet based self improvement program permits you to pick the ideal opportunity for help that suits you best
    • 15minutes4me has well-informed and logical group that find the arrangements deductively
    • To check your psychological wellness, it offers a free 2 minutes’ individual test
    • Different basic errands are given to address that redirects your psychological to the satisfaction
    • The experts work 7 days in a week and 24 hours in a day so you can consider them any time from home, office, while traveling
    • It is the best stage to acquire inward harmony and keep away from mental pressure. You can accomplish the satisfaction in life in $70
    • 15minutes4me gives the help of 15 minutes per day till 30 days and following 30 days you will end up loose and liberated from pressures

    What outcomes you can expect after one month?

    You will settle your pressure, sadness, and tension with new way of behaving. You will turn out to be more propelled to change specific parts of your life that you have been staying away from or tarrying. Then again, you will likewise become mindful of why a portion of your connections are not working out and how to rapidly fix them. You will find what a few critical reasons for pressure in your life are. Also, how you can stay away from them in ongoing circumstances. You will actually want to lay out objectives and make arrangements to accomplish them beginning tomorrow first thing.

    After one month, you will feel a lot more joyful than today. No less than one month from now, your life will be not the same as it is today. Since you have previously made fundamental strides as 15minutes4me towards improving it.

  • Effects of Obamacare on Small Business

    Effects of Obamacare on Small Business

    The effects of Obamacare on small business. Hmmm. A stickler for English composition, it pains me to begin an editorial article with a fragmented sentence. Nor did I really think a productive next thought would be “Hmmmm.” Much to my chagrin, though, these things have now happened, and much like the passing of the new health care bill into law, I cannot undo them. For this, I’ll simply move on to the immediate question at hand.

    Which… exactly… are the elements with which we, the small business owners and self-employed, should most be concerned? In the very least, what are the elements of the bill over which we should be demanding more clarification (so much for the promised transparency)… and then wondering about? Again, it comes to mind: Hmmm. Well, as murky as the waters are…. Let’s dive in and taker a look, shall we? It’s probably best if we all keep our eyes open once inside.

    Higher Labor Costs

    If health insurance is now required for all business employing above X number of employees, then a rise in costs for that small business is little more than a deduction by way of simple math. Indeed, the equation, as simple as it may seem, can produce potentially crushing numbers as a result.

    A small business may find itself experiencing growth- a result of great luck, timing, sharp acumen or a combination of any or all of the three. Either way, it’s weathering the tumultuous economy and slowly climbing upward and outward. Still treading carefully, our company realizes that, in order to keep up with growth comes the need to expand the work force. Suddenly our small business finds itself employing the minimum number of employees (as designated by the health care law) required to receive an offer of health insurance on the part of the employer.

    If this were a cinematic comedy, this would be the point where an abbreviated story line would state: mayhem and shenanigans ensue. Unfortunately, carrying much more somber tones, this business is the livelihood of a small business owner and the few people who helped build the company.

    And now our small business has some choices.

    Do not increase the work force, avoiding government mandates, but also restricting or possibly even eliminating the ability to sustain growth.

    Increase the work force. Along with increased payroll expenses, prepare for expenses related to additional tax procedure, compliance procedure and, of course, the actual costs of the newly required insurance. Hope that promised tax breaks compensate for negation of profits and possible losses.

    Tragically, the best choice is sometimes the lesser of two evils. A question I firmly believe we need to be asking is: Is this where millions of small businesses are headed?

    Costs for Existing Health Care

    With respect to just how existing health care costs will be affected under Obamacare, the debate is far from over. Supporters will stand by the law, stating that, over a period of time, costs will lower. Opponents to the bill express concern over insurance costing more out of basic necessity. The costs of providing insurance for 25-35 million additional people must raise existing premiums. (Disclaimer: I am not an economist by education or trade. However, I hesitate to submit that such a title would be required to grasp that, when there are new costs where there were once none, said costs will require payment at some point in the future. At least, I think that’s how it works.)

    Pay Raises?

    Will a business owner with a conscience consider that his or her newly grown work force needs increased earnings in order to pay for the insurance they’re now required to purchase? If so, be sure to add “increased payroll” to the list of expenses for a business providing insurance. If not, a small business chances losing employees to another company that will, in fact, offer higher pay.

    The Cost of Hiring the “Insurance Police”

    Keeping on the track of health care bills (Oops… I mean “laws”), costs and consequences, allow me to touch lightly and briefly upon one element of the new law, wherein the Internal Revenue Service has been assigned to “enforce” compliance by way of “taxes” levied against those who are not compliant. I can’t begin to express how disturbing this is, and just how murky the waters become here, but let’s do keep this civil, and solely about finances.

    With a forecast of 17,000 new positions needed to undertake this new assignment, the IRS is on track to spend 5 billion dollars per year in operating expenses. It should be noted that nowhere in this health care bill is this 5 billion dollars allocated for our new health care police. Nor does anyone seem to have a solid explanation as to from just where these funds are supposed to come.

    Oddly, I just found myself back at “Hmmmm”. And back at my fragmented thought: The effects of Obamacare on small business. Sadly, this phrase comes to me as a stand alone thought simply because, with so little transparency, so many hidden and unpublicized agendas contained within the law, and such a divided opinion… it’s simply not easy to apply the phrase to a quasi-complete, somewhat thought-out opinion. Oh wait. Is that what I just did here?

  • 3 Easy Steps for Internet Marketing Success

    3 Easy Steps for Internet Marketing Success

    Real people find success in Internet marketing everyday, and real wealth is built online.

    Forget everything you’ve read about all those big secrets and crazy formulas. Success isn’t that hard to come by if you know the right approach.

    While we work (and play) hard, we’re celeheights not doing rocket science here, folks. The sooner you realize you have all you need inside you to be successful, the better.

    Too many Internet marketers think if they look long enough for the right tools and resources, they’ll make it big.

    It’s all much less convoluted than all that.

    And, there’s more to an Internet marketing career (and life) than reading and thinking. At some point, you have to implement what you read and get on with things.

    Which brings me to the first step of Internet marketing success— working smart.

    We’ve all heard plenty of talk about working smart so you can work less. Well, it’s all true.

    There really are people who work smarter than others. Top earners know their money should be working for them as much as they work for it.

    These people have the best network talent earning for them while they continue to build their Internet marketing empires.

    If you rely only on your personal income potential, you’ll work twice as hard and earn half as much.

    Take the time to nurture your network so you can sit back once in awhile and enjoy some passive income.

    Empower those around you to increase their wealth, and yours will grow too.

    And, speaking of passive income, create fameinsights as many Internet marketing revenue streams as possible.

    Set up advertising and affiliate marketing programs so you’ll earn while marketing yourself.

    Step 2 is to keep work simple. Again, we’re not rocket scientists or brain surgeons.

    Stop making this all so hard for yourself.

    Adopt proven processes for your business and implement them across all departments.

    If you don’t have business and marketing plans in place, develop them.

    The more you can do on the front end to help you work efficiently, the less you’ll need to regroup during the course of your day.

    Scrambling and flailing are expensive habits.

    If something isn’t working for your Internet marketing business, don’t force it. You’ll wind up miserable.

    Which brings me to the final step of Internet marketing success— living happy.

    It may sound trite, but your attitude is everything in this business.

    You need to stay upbeat and positive for the sake of your network as well as for yourself.

    This isn’t always easy and may be more difficult for some than others. But, one of the benefits of working for yourself is that you can change what’s not working.

    And don’t be afraid to make changes if you’re straining to do something you think you should.

    There are no hard and fast rules to Internet marketing. You chose this business because you were unfulfilled elsewhere.

    Create a world you enjoy living in at work and your fortune will follow.

    But, don’t make everything about work. Take time for yourself when you need to decompress and never feel guilty about vacations or mini-getaways.

    These help recharge you and keep you more positive when you return to work.

    Relax, keep a sense of humor, and thenetwroth remember Internet marketing isn’t as elusive as some “experts” want you to think.

  • Work-from-home Dad’s Guide to Fatherhood

    Work-from-home Dad’s Guide to Fatherhood

    The work-from-home dad’s every waking minute is a juggling act between what’s very important, working from home to provide for his family, and what’s most important, that family. With the clear distinction between work and home gone, the work-from-home dad now has to find his own dividing line and then try to keep from crossing it too many times.

    If you’re going to be a work-from-home dad, some boundaries have to be set. Boundaries not just for the work-from-home dad, but also for the family. Though dad’s primary responsibility may be his family, working from home to take care of the family is part of that responsibility and not secondary to it. Family members must understand that even though dad is working from home, he is not available to solve every problem, mitigate every squabble, or help with every task demanding a man’s touch.

    This said, fatherhood is the work-from-home dad’s primary responsibility, and he needs to make sure that when he is off duty, he is not still focused on work. A few guidelines set out and understood by all involved will help the work-from-home dad find a balance between work and home.

    Set clear work-from-home hours so your children know when you are available and when you should not be disturbed.
    Leave the office when your time is up, and become the stay-at-home dad instead of the work-from-home dad.
    Gently remind your children that you are working, and make sure that they understand that you are working from home to take care of their needs and you are not trying to ignore them.
    If the mother or other caregiver is not present to meet the child’s needs while you are working from home, allow for more interruptions and work from home when the children are occupied with their own tasks. Children need parental attention, and although you may feel like you are doing what’s best for them by providing for their needs, ignoring them will lead to unpleasant consequences in the future.
    Don’t feel like you must control what goes on in your home and at your job as you work-from-home. As your children grow and mature, offer them some autonomy in deciding how they accomplish their chores and how they spend their free time. Make your expectations clear, and as long as they are not disruptive or dangerous, allow them some independence and see what they do with it. They will be happier and you will get more done as you work from home .
    The work-from-home dad’s job is a challenging one as he tries to balance work and home. With some guidelines and clear expectations that everyone in the family understands, working from home can be a great experience and a profitable enterprise. If you’re struggling trying to balance work from home and fatherhood, make sure you’re not trying to do both at the same time. And make sure that each role is getting the undivided attention that it deserves.

  • The Prosperity and What it Means for Your Online Business

    The Prosperity and What it Means for Your Online Business

    The success of your online business is all in your head. I’m serious.

    If you believe you deserve success and prosperity, they will come to you more readily.

    Sure, you still need to work hard and make strategic decisions about your online business, but you need more than hard work to achieve financial independence.

    One important element of changing your mindset is setting goals for yourself.

    It can be tough to see the forest for the trees when you’re running with your head down working to make your business a success.

    To stay focused and help keep you on the right track, you need to set both personal and professional goals.

    The trick to goal setting and getting into a prosperity mindset is to visualize what you want to achieve with your online business.

    Once you do this, you will be better equipped to outline realistic ways to help you achieve these goals and keep yourself in a prosperity mindset.

    Seeing it really is being it. By visualizing the world you want to inhabit, you’re far more likely to wind up there.

    For me, mindset was never more important than when I was a marine. It’s a life full of hard work and rigid rules, and if you’re not in the right mindset, you won’t succeed.

    Hell, you won’t even survive.

    The same holds true for you as an online business owner.

    Being your own boss can seem like the greatest thing you could ever do for yourself. Then you start your online business and realize it’s hard work and can be very lonely.

    So, what do you do?

    Well, you have a few choices here.

    You can keep your eyes on the prize and focus on your goal of financial independence, or you can throw in the towel and head back to your low-paying job.

    I completely understand those momentary lapses when you think you can’t do it and you want to pack it in.

    Where people who stay in this mindset lose me is that this is completely unproductive.

    Life’s tough, and the sooner you develop the coping strategies to get past rough patches, the more prosperous you’ll be.

    You’re not alone in the crazy online business world, so don’t isolate yourself. Seek out people who’ve adopted the prosperity mindset and stick with them.

    While they say misery loves company, I think the opposite is far more true.

    When you surround yourself with successful people, you’re likely to be a success yourself.

    A prosperity mindset draws a line in the sand between you and those who work hard but hate what they do.

    This is because your attitude affects every aspect of your business, from your personal brand to the way you interact with people one-on-one.

    People don’t want to be near you if you drag them down and will do everything they can to avoid you, and you’ll never achieve your goals.

    However, when you’re in the prosperity mindset, you believe good things will come to you, and you’re more likely to attract success.

    To that end, those steeped in the prosperity mindset understand that this isn’t only about them.

    You need confidence and a prosperity mindset to empower your online business network, be a mentor, and give good counsel to customers.

    Those who lack confidence in their online businesses are often difficult to work with and may even avoid interaction with others.

    It’s all very cyclical. If you are in a prosperity mindset and empower those in your sphere of influence, they will be more successful as well.

    This, of course, increases your wealth from your online business, too.

  • Get Other People to Do Your Online Marketing for You

    Get Other People to Do Your Online Marketing for You

    If you’re new to online marketing, you may have blinked at the title of this article.

    Marketing is a profession, right? And people generally expect to be paid for their work, right? So how are you going to get people to do your marketing for you unless you have the kind of budget that, say, Old Spice does?

    The answer is easy. And while I’m going to use Old Spice as an example, you only need to have a bare fraction of their budget to make it work.

    The way you get people to do your online marketing for you is to give them something of value. What you need to know for the purposes of this article is that experiential marketing is the tool that makes people want to market for you.

    How?

    Again, you give them something of value. Maybe you provide them with useful information that features your product. Or you give them step-by-step instructions for dong something that falls in your range of expertise.

    Now, what do people do when they find something useful? We all like to help out our friends, right? Give people useful information, and they’ll pass it along to their friends. Now that they’re able to do that online, the audiences they’re reaching make traditional word-of-mouth marketing look like a dry trickle compared to a rain storm.

    What does Old Spice have to do with experiential marketing? When you get some time later today, I want you to do an online search for “The Man Your Man Could Smell Like.” Then I dare you to not send that ad to 10 of your friends.

    Why? Because it’s hilarious. Old Spice has taken the power of online videos and produced a series of commercials that basically make fun of every one of their commercials you saw on TV in the 70s and 80s. The result has been hundreds of thousands of page views.

    I can tell you right now that probably 90% of those page views happened because people sent the link for those ads to their friends. In other words, all Old Spice had to do was shoot the ads and then let other people do the online marketing for them.

    Another good series of online videos is the “Will It Blend?” series put out by Blendtec. Take a geeky-looking elderly man in a lab coat and goggles, take the item of your choice, and put it in a blender.

    The result? A marketing phenomenon with millions of pageviews. Just recently, Blendtec did an online video where they blended an iPad. Yes. An iPad.

    You can bet that video is going to be making the rounds as people pass it along online.

    These ads encourage people to, in effect, do online marketing because they make them laugh. Or, in my earlier examples, because they give solid information the people need.

    The days of marketing to a captive audience are long gone. Today, you have to give people something of value as a reward for their paying attention to your marketing. But the other side of that coin is that, if you do it well enough, you can get thousands or even millions of people to do your online marketing for you.

  • How to Do Time Management for Internet Marketers

    How to Do Time Management for Internet Marketers

    One reason many of us become Internet marketers is that it allows us a lot of flexibility in our time management. We can work when we want to and where we want to. And the best part about Internet marketing is that the content we put on our websites works for us when we’re far away from our computers.

    But Internet marketing isn’t a get-rich-quick scheme. And having a wide-open schedule can become something of a trap in itself if you don’t manage your time effectively enough to get things done.

    With that in mind, I’ve got several tips to make time management easier for people like me who are making their living over the Internet.

    The first thing you need to do is to make a list of all of your priorities, including any that have specific schedules—for example, you know your kids get home at 3 pm every day.

    Now it’s time to manage those priorities and make them fit together. If you’re in charge of the kids until your spouse gets home, you’re probably not going to be working on your Internet marketing business from 3 p. until she or he arrives. This gives you the choice of working your Internet business in the morning or in the evening after you’ve handed off the kids.

    Go through the same management process for all of your priorities, making sure that you’re including a specific chunk of time in almost every day for your marketing business. How much time you need to spend on your business is up to you.

    When you’re new, you’re going to need to spend more time up front with your Internet business than you may need to spend later on. And of course, if you want to be a top earner, you’re going to need to spend more time on your career as well.

    This doesn’t mean you have to work your Internet marketing business like a 9–5 job. It does mean that you need to manage your time so your other priorities don’t put your business on a complete back burner.

    OK, so once you’ve gotten your weekly schedule together, how do you manage your time when you’re working? Working from home can have a whole set of distractions: The dishes that didn’t get done last night and your home phone are 2 examples.

    But you’re your own boss now, remember? That means that you’re in charge of your time, including the things you allow to interrupt you. The way I manage my time while I’m at work is by not allowing outside interruptions except during my scheduled breaks.

    If the phone rings, it can go to voice mail. The dishes can wait until I’m done working. If I’m really busy, the delivery driver can leave a note on the door, and I’ll call to reschedule. And unless I have one of them on for business reasons, all of my instant messaging accounts are turned off when I’m working on my Internet business.

    Time management is a huge responsibility for Internet marketers. New marketers coming from the corporate world are going to learn quickly how easy it can be to lose track of their time because their new schedules are so free and open. But if you keep it together and make your online business a priority, you’ll get through this challenge and excel.